McCormick launched an Amazon-exclusive Schwartz Spice Rack with the objective of increasing product visibility and driving sales. While earning the Amazon’s Choice badge was not the original goal, the brand quickly recognised the potential impact it could have on credibility, organic ranking and overall advertising performance within the marketplace.
We developed a full-funnel Amazon strategy designed to maximise product visibility and accelerate sales performance. This began with comprehensive keyword research to identify high-value search terms and optimise discoverability.
Product listings were enhanced with improved descriptions, high-quality imagery and engaging video content to strengthen conversion potential. Alongside this, we implemented strategic Amazon PPC campaigns to ensure the product appeared in relevant search results and gained traction within the category.
We also introduced proactive review management to address early feedback and encourage positive ratings, while closely managing inventory levels and pricing to maintain competitiveness within the marketplace.
- Achieved the Amazon’s Choice badge in under 3 months
- Became the #1 best-selling product within its category
- Significantly increased product visibility and sales performance on Amazon
The success of the launch demonstrated how a coordinated marketplace strategy, combining optimisation, advertising and review management, can rapidly accelerate product performance within the Amazon ecosystem.
“Threepipe Reply has been an invaluable partner in the successful launch of our McCormick Schwartz Spice Rack on Amazon. Their strategic guidance and implementation were instrumental in our achievement of the Amazon’s Choice badge within three months. Their expertise in keyword research, advertising, and review management has been a significant contributing factor to the product’s overall success. We couldn’t have asked for a better partner to drive our e-commerce success and are very pleased with our ways of working and results.”
– Maria-Adriana Calugareanu, E-Commerce Lead at McCormick
