Rebuild and relaunch the Goldwell website following a global brand design refresh, balancing brand-first creative with SEO performance. The programme required the delivery of 49 pages per region under tight timelines while maintaining consistency across templates, tone of voice and UX structure. The project also needed to navigate complex global-to-local rollout requirements, ensuring the design system could scale across markets with different languages, products and regulatory considerations.
We delivered a scalable, design-led website content system spanning homepage, category, information and campaign pages. Using an agile approach, creative direction remained brand-first while SEO insights informed page structure, content themes and taxonomy to support discoverability without dictating design.
To support consistency and production efficiency, we introduced repeatable content models and aligned UX principles that could scale across regions while maintaining quality and brand integrity. Visual assets were created using 3D renders, enabling flexible and consistent imagery across templates and markets while reducing manual production requirements under tight timelines.
- 49 pages delivered per region as a scalable foundation for global rollout
- Unified brand expression across homepage, category and campaign templates
- Future-ready content system designed for SEO, UX and emerging AI discovery
The programme established a consistent, flexible digital framework for Goldwell, enabling efficient regional expansion while maintaining strong brand identity and discoverability.
“Thank you to Threepipe Reply for your outstanding partnership, support and commitment throughout. This truly felt like a One Kao/One Team effort, with everyone working seamlessly towards shared objectives. The collaborative approach across a number of services really shows in the final product”
– Becky McBride, Executive Officer, Vice President Global Consumer Care, AEMEA DX Marketing, Kao Corporation
