Beauty Pie needed to address inefficiencies within its paid social account, where campaign duplication, audience overlap and limited automation were restricting performance. The objective was to streamline structure, improve efficiency and drive membership growth at a lower cost.
We conducted a strategic overhaul of the Meta account, reducing conversion-optimised campaigns by 50% and restructuring activity around Advantage+ as the primary campaign type. This simplified the account architecture, minimised auction overlap and enabled Meta’s automation to more effectively reach high-intent, lower-funnel prospects while improving delivery efficiency.
Increase in Sessions
New Members
Customer Acquisition Cost (CAC)
Beyond performance gains, the new structure created a scalable, automation-led framework designed to support sustained membership growth and long-term efficiency.
