NFON, a cloud telephony provider targeting SMEs, wanted to better align its marketing and sales communications with the needs of key target audiences. Following qualitative interviews and research into telephony requirements across core verticals, the brand required clearly defined personas and a structured enablement approach to support both marketing and sales teams.
We developed a series of detailed persona profiles designed to act as a central resource for NFON teams. Each persona outlined key backgrounds, motivations, challenges and telephony needs, helping teams better understand and communicate with their target audiences.
To support internal enablement, we also created a full positioning framework for each persona. This included core messaging pillars, reasons to believe, elevator pitches, and content recommendations tailored to each stage of the buyer journey.
Finally, we produced a suite of sales enablement materials, including product power sheets, one-pagers and sales decks, aligned with NFON’s refreshed brand identity and tone of voice.
- Developed a comprehensive set of audience personas for internal teams
- Created a structured messaging and positioning framework across the buyer journey
- Delivered new sales enablement materials to support more effective client conversations
The project equipped NFON’s marketing and sales teams with clearer audience insight and stronger messaging, enabling more targeted communications and improved sales engagement.
