Beauty Pie is a membership focused beauty retailer that offers customers high quality skincare, makeup and haircare at a discounted rate than the standard RRP if they subscribe to a monthly or annual membership.
The Challenge
The primary objective was to improve inefficiencies within the brand’s paid social activities, including campaign duplication, audience overlap and limited automation.
The Solution
We implemented a strategic overhaul on Meta paid media campaigns, significantly reducing the number conversion optimised campaigns by 50%, shifting our focus to prioritise Advantage+ as the primary campaign type. This allowed us to deliver ads to all lower funnel prospective customers more effectively, minimising auction overlap and improving performance.
Results
- +196% Sessions
- +187% New Members
- -74% CAC
