DeFacto, a popular Turkish fashion retailer offering affordable clothing for men, women and children, was expanding into new European markets including the UK. The brand required a creative campaign that would increase brand awareness and support consistent positioning across multiple territories.
Our creative team developed and rolled out the campaign platform “Style Your Life”, providing DeFacto with a unifying brand message that could work across international markets.
The creative direction focused on vibrant, colourful visuals designed to reflect the brand’s accessible and fashion-forward identity. Seasonal colour trends were incorporated into the assets to keep the campaign visually relevant and aligned with current fashion themes.
A suite of both static and video assets was produced for distribution across platforms including Meta and YouTube, ensuring the campaign could reach audiences across key digital channels.
- Launched the “Style Your Life” international campaign platform
- Increased brand awareness as DeFacto entered new European markets
- Delivered multi-format creative assets for social and video channels
The campaign provided DeFacto with a flexible creative framework that could scale across markets while maintaining a consistent and recognisable brand identity.
