Barclays Rise, the bank’s global fintech community, aimed to strengthen its position as a thought leader within the fintech ecosystem. However, as a relatively lesser-known brand within the wider Barclays portfolio, the challenge was to build recognition and credibility while growing engagement with its online fintech audience.
We developed a central creative theme designed to promote the Rise brand and position Barclays as an authority in the fintech space. The strategy centred on the development and promotion of a key insights report, leveraging the Rise network to generate high-value, industry-focused content.
Distribution focused on professional social platforms including LinkedIn and Twitter, enabling the report and associated content to reach fintech professionals and decision-makers. To strengthen brand recognition, we consistently integrated distinctive Rise brand elements across all creative assets, ensuring repeated exposure and visual consistency.
Thought leadership content was then adapted across multiple themes, allowing the brand identity to flex while maintaining a cohesive visual and messaging framework.
- Strengthened association between Barclays and the global fintech community
- Elevated visibility of the Rise brand within professional social channels
- Established a scalable creative framework for fintech thought leadership content
Beyond the campaign, the approach helped build long-term brand equity for Barclays Rise, positioning the platform as a credible voice within the global fintech ecosystem.
