Quality Spirits International (QSI), the world’s leading private label Scotch supplier, partners with distributors in over 70 countries across whisky, gin, bourbon and Irish whiskey. The challenge was to consistently develop compelling brand identities for new and existing products that could resonate with global distributors while supporting strong commercial performance in retail and trade environments.
Starting with only a bottle design and product name, we develop a complete brand narrative, crafting a distinctive brand story, headline and visual identity. This creative foundation informs the full brand ecosystem, including packaging direction, sales assets and marketing materials.
Once approved, the brand framework is translated into comprehensive brand guidelines and presenter decks designed to educate distributors and sales teams. These toolkits include tasting sheets, sales collateral and in-store POS assets, ensuring each brand launch is supported with clear storytelling and effective commercial tools.
- Successful launch of a new aged range brand into Trader Joe’s US
- Rebrand of King Charles whisky to reposition the product and strengthen distributor appeal
- Streamlined brand presenters across the QSI portfolio to improve distributor engagement
- Event stand designs for Prowein 2024 and 2025, increasing distributor meetings and lead generation
Beyond individual launches, the partnership has built a scalable brand development framework that supports QSI’s global distributor network and accelerates go-to-market success across its spirits portfolio.
