Quality Spirits International (QSI), the world’s leading private label Scotch supplier, needed to develop a compelling brand identity and story for its gin product, The Gin Factory. Starting with only the bottle design and product name, the challenge was to build a distinctive brand narrative that would resonate with distributors and stand out within a competitive spirits category.
We created a brand story inspired by the creative culture of the 1960s, drawing parallels between artistic ‘factories’ and the craft of gin production. This narrative helped position the product as both creative and authentic while establishing a strong thematic link to the manufacturing process.
To support the story, we developed a bold visual identity rooted in 60s-inspired design. The creative direction included the key visual concept and the headline “The Taste That Breaks the Mold”, reinforcing the brand’s disruptive and creative positioning.
The final identity was then rolled out across comprehensive brand guidelines and a B2B presenter deck designed to support distributor engagement and sales conversations.
- Developed a distinctive brand story and identity for The Gin Factory
- Created a bold visual direction inspired by 1960s creative culture
- Delivered brand guidelines and B2B sales materials to support distributor engagement
The project transformed a simple product concept into a fully realised brand, equipping QSI with the tools needed to successfully position and sell The Gin Factory within global markets.
