Sweaty Betty, a leading British women’s activewear retailer, wanted to increase online sales through paid social while improving the efficiency and structure of its existing campaigns.
We began by analysing historic campaign performance and the existing account structure to identify optimisation opportunities. Using these insights, we developed a data-led full-funnel paid social strategy designed to guide customers from awareness through to purchase.
The strategy combined high-impact creative formats such as video and canvas ads to build awareness across a broad audience. We then implemented ad sequencing to nurture users based on their interaction with previous ads, using formats including carousel and dynamic retargeting to drive conversions.
Finally, we introduced more granular customer segmentation, identifying key audience groups such as VIP customers and building lookalike audiences with similar characteristics. This allowed us to target users with a higher propensity to purchase and improve overall campaign efficiency.
Reduction in CPA
Increase in sales from new customers
Increase in sales across Meta & Instagram
The strategy established a scalable paid social framework designed to continuously drive awareness, engagement and sales for Sweaty Betty.
