Zoeva appointed Threepipe Reply to accelerate revenue growth across Paid Search while maintaining a blended ROAS target of €3.50–€4.00. The brief required strong year-on-year growth without sacrificing efficiency, balancing acquisition and returning customer revenue within a competitive beauty market.
Following a comprehensive audit, we implemented a three-part growth strategy. We expanded into new high-potential markets identified through wider channel performance insights, while restructuring campaigns to leverage smart bidding, advanced audience signals, modern campaign types and refined keyword matching.
To balance scale and efficiency, we defined clear ROAS target brackets by campaign type, aligning performance expectations across acquisition and retention-focused activity to ensure sustainable growth.
Increase in Revenue
Increase in Spend
Despite significant investment growth, we maintained efficiency above target, demonstrating scalable performance. The next phase focuses on improving new customer quality through first-party audience integration and value-based bidding to further reduce CAC and drive higher lifetime value acquisition.
