We partnered with PASS by everyLIFE Technologies to boost their organic search visibility, site traffic, and establish them as a leader in the care sector.
After conducting a detailed site audit, we developed a prioritised roadmap focusing on optimising information architecture, site navigation, and refining page content to enhance user engagement. We also supported the creation of targeted landing and editorial pages to meet user intent at each stage of the funnel.
These efforts led to significant improvements in keyword rankings, organic traffic, and conversions, solidifying their industry presence.
The Challenge
everyLIFE Technologies faced low organic search visibility and struggled to stand out in a competitive market. Additional SEO challenges included limited keyword rankings, low site traffic, and content that did not fully align with user intent. These issues impacted their ability to attract qualified leads and establish a strong digital presence in the care sector.
The Solution
We started with a comprehensive site audit to identify areas for improvement. Based on the audit, we developed a strategic, prioritised roadmap focusing on key elements for organic search success, including technical SEO, information architecture, content, and on-page optimisation.
Throughout our partnership, we have addressed multiple issues across these areas, resulting in positive impacts on overall site performance and improved organic visibility.
Results
- 23% increase in the number of branded searches being carried out on search engines.
- 3.7k additional non-branded searches (1.2k to 4.9k) for which the site appears on page 1 (top 10) of organic search results.
- 118% increase in the total number of keywords, equivalent to an 83% increase in searches, ranking in the top 20 positions.
Our strategic approach successfully contributed to improved rankings and visibility on Search Engine Result Pages (SERPs) for target keywords. This, in turn, led to an exponential increase in organic traffic and significantly enhanced conversions.
