McCormick launched their Amazon-exclusive Schwartz Spice Rack with the goal of increasing visibility and driving sales. While earning the Amazon’s Choice badge wasn’t the initial focus, they soon realised the significant boost it could provide for credibility, organic ranking, and sponsored ad performance.
Approach:
We designed and executed a powerful full-funnel strategy, covering every essential aspect to achieve the badge, including:
- In-depth keyword research to target top-performing search terms.
- Optimised product listings with compelling descriptions, high-quality images, and engaging video content.
- Strategic Amazon PPC campaigns to maximise visibility and ensure the product appeared in relevant searches.
- Robust review management to mitigate early negative feedback and encourage positive ratings.
- Inventory management and dynamic pricing to maintain competitiveness in the marketplace.
Results:
In less than 3 months, the Schwartz Spice Rack earned the Amazon’s Choice badge, directly as a result of our strategy. This achievement propelled it to become the number one seller in its category, with visibility and sales far exceeding expectations.
“Threepipe Reply has been an invaluable partner in the successful launch of our McCormick Schwartz Spice Rack on Amazon. Their strategic guidance and implementation were instrumental in our achievement of the Amazon’s Choice badge within three months. Their expertise in keyword research, advertising, and review management has been a significant contributing factor to the product’s overall success. We couldn’t have asked for a better partner to drive our e-commerce success and are very pleased with our ways of working and results.”
Maria-Adriana Calugareanu, E-Commerce Lead at McCormick
“We’re thrilled to have partnered with Maria and the fantastic team at McCormick, achieving an Amazon’s Choice badge in record time through collaborative effort and shared expertise!“
Tony Thomas, Head of Growth at Threepipe Reply