ghd (Good Hair Day) is a global leader in premium hair styling tools and products, renowned for innovation and professional performance. The brand is trusted by consumers and stylists worldwide for delivering salon-quality results at home.
The Challenge
Launch the Limited Edition ‘Wish upon a star’ product range during Black Friday, Cyber Monday and the Christmas period and drive increased sales during a crucial commercial period.
Objective: Drive Awareness and Sales
The Solution
Developed an agile multi-channel plan across social, video, audio and display. Layered with advanced audience targeting and budget optimization techniques to maximise performance. Activity was carefully phased to pull prospects down the marketing funnel and maximise sales during Black Friday, Cyber Monday and the Christmas gifting periods. Crucially we remained extremely reactive during this time and adjusted budget to drive performance.
Results
- 127% Increase in Revenue
- 60% Increase in Web Traffic
- 57% Increase in Impressions
