To celebrate the renewal of the long-standing partnership between Gulf Oil International and McLaren Automotive, the campaign required premium global content that could be leveraged across multiple markets including Europe, Asia, the Middle East, South America and Africa.
The objective was to create a versatile creative toolkit that would support both digital and print activations worldwide.
We delivered a week-long international shoot in Cape Town and the surrounding region, managing the full production process from permits, logistics and equipment shipping through to art direction, content capture and final asset delivery.
Working closely with stakeholders across Gulf and McLaren Automotive, we produced a wide range of photography and video content designed for global distribution. A comprehensive campaign toolkit was developed, including video assets, static visuals, print-ready materials and social media copy to enable seamless activation across regional markets.
YouTube view-through rate (VTR)
Meta ad recall uplift in India
Beyond campaign performance, the project delivered a globally adaptable creative library that continues to support both brands across multiple channels and international markets.
