Elemis sought to increase sales volume and revenue through Meta while improving overall channel efficiency and ROAS. The objective was to scale performance without inflating costs, maintaining premium positioning within the competitive luxury skincare category.
We introduced Meta’s Advantage+ Shopping campaigns early in market, launching within prospecting alongside existing lookalike-led activity. Campaigns were segmented across prospecting and retargeting, allowing us to fluidly optimise budget allocation based on real-time performance signals.
Following strong results in prospecting, we expanded the Advantage+ approach into retargeting, embedding automation-led optimisation into the broader account structure to drive sustained efficiency gains.
ROAS Improvement vs YoY
CPC Decrease
CTR Increase
Beyond efficiency gains, the strategy unlocked scalable sales growth, improved traffic quality, and established an automation-first framework that continues to drive profitable performance across Meta.
