The International Tennis Federation (ITF) tasked us with developing the name, brand identity and messaging for its new global ranking system, World Tennis Number. The initiative needed to gain buy-in from over 200 National Tennis Associations while resonating with tennis players worldwide, ensuring clarity, credibility and global adoption.
We conducted a series of collaborative workshops with representatives from more than 200 National Tennis Associations to gather key stakeholder insights and align on strategic objectives. These insights informed the development of the name, brand identity and supporting digital toolkits.
Our team created a distinctive logo and visual identity that complemented existing ITF corporate and tournament branding. We also developed UX and UI design guidance for the World Tennis Number app and website, ensuring a consistent and intuitive digital experience.
To support the launch, we produced an engaging explainer video designed to introduce the new ranking system to players around the world and clearly communicate how it works.
- Secured stakeholder buy-in across 200+ National Tennis Associations
- Delivered a complete brand identity and launch toolkit on time and within budget
- Successfully launched the World Tennis Number brand and global ranking system
The project established a clear and unified identity for the new ranking framework, supporting its adoption across the global tennis community.
