As Panasonic’s longstanding creative and media partner, we were tasked with supporting the European launch of the 900 Series Shavers. The objective was to drive awareness and consideration among affluent, tech-savvy men interested in premium grooming, while delivering adaptable creative that could scale across multiple European markets and languages.
We delivered a two-day shoot across studio and lifestyle locations in London, capturing a blend of clean product visuals and aspirational, in-home content. Creative centred around the four core product features, ensuring messaging was both benefit-led and platform-appropriate.
Assets were localised and distributed via a multi-market campaign toolkit, activated across paid social and Amazon DSP, with both organic and sponsored Amazon placements supporting lower-funnel conversion. A dedicated microsite further strengthened engagement and product education.
Increase in engaged session efficiency
Decrease in Cost-Per-Click
Increase in VR YoY
The campaign not only delivered stronger engagement and cost efficiency at scale, but also established a repeatable creative and activation framework for premium product launches across Europe.
