As a longstanding creative and media partner for Panasonic, we have worked across Amazon, paid media, and content production. For this project, we were tasked with supporting the European launch of the 900 Series Shavers, targeting affluent male audiences interested in premium grooming technology.
The Challenge
Panasonic aimed to drive awareness and consideration of the 900 Series Shavers launch across Europe. The campaign needed to engage tech-savvy, grooming-conscious men who were actively in-market and deliver content adaptable across multiple markets and languages.
The Solution
We executed a 2-day shoot in London, covering both a studio and home location, using a model to capture a balance of lifestyle and product-led content. The creative focused on highlighting the four key features of the shaver through a mix of clean studio visuals and lifestyle scenes.
Assets were translated into local languages and delivered in a campaign toolkit for multi-market rollout. Paid social and Amazon DSP were key channels, and content was designed to drive awareness, engagement, and traffic. A dedicated microsite was also created to support the brand and user engagement. Both organic and sponsored placements on Amazon supported consideration and conversions.
Results
- Through audience testing we managed to improve our engaged session efficiency by 91%.
- CPC became more efficient in 2025 by -3%, despite spending double the budget year on year.
- Through creative learnings in 2024, we increased VR by 13% year on year.
