Quality Spirits International are the world’s no. 1 private label scotch supplier with customers in over 70 countries. In addition to scotch whisky, they also supply a diverse range of affordable spirits including Irish whiskey, Gin and Bourbon. With over 30 years of expertise, they specialise in bringing quality spirits to life for their customers and partners.
Brief:
Quality Spirits International, needed to develop an engaging brand story and accompanying identity for its gin, The Gin Factory.
Solution:
Working with only the bottle and name, we developed a brand story steeped in 60s culture. The story championed the idea of creative ‘factories’, accompanied with the clearer link to the production process.
The brand identity we created to support the story was visually exciting and inherently linked to the 60s style. We developed the key visual and headline ‘The Taste That Breaks the Mold’, before rolling out key brand guidelines & B2B presenter.
Results included:
Successful launch of brand guidelines & presenter.