Panasonic required a high-volume, versatile content campaign to promote its personal care product range across multiple European markets. The objective was to produce a diverse suite of creative assets that could perform across channels while maintaining brand consistency and avoiding content fatigue.
We planned and delivered a large-scale five-day production shoot featuring eight models and twelve products across two home locations and a professional studio environment. This approach enabled a wide range of visual styles and scenarios, ensuring flexibility across campaign formats and markets.
The shoot generated more than 200 assets designed for paid social, organic social, digital display, website and TV placements, including management of the Clearcast approval process where required. The result was a comprehensive content library capable of supporting above-the-line and digital activation across Europe.
Increase in unaided brand awareness in the UK market
Increase in unaided awareness (Meta brand uplift study)
Beyond the campaign results, the project delivered a scalable content framework that supports Panasonic’s ongoing personal care marketing activity across multiple channels and markets.
