L’Occitane en Provence sought to improve the efficiency of its Meta advertising ahead of the 2023 peak trading period. The objective was to increase conversion value and Return on Ad Spend (ROAS) while scaling new customer acquisition and revenue through social channels.
We introduced Meta’s Advantage+ Shopping campaigns to maximise conversion volume and streamline optimisation. Alongside this, we restructured the account to reduce overly granular audience targeting that was driving inefficient CPMs through audience overlap.
The simplified campaign structure enabled Meta’s automation to better optimise delivery, improving efficiency while scaling prospecting activity to reach high-value new customers.
Increased revenue from Advantage+ ad format
Increased ROAS YoY
Beyond immediate performance gains, the new structure established a more scalable and automation-led paid social framework to support L’Occitane’s long-term growth objectives.
