We are pleased to share our 2023 insights deck, which has been created specifically for the beauty and personal care market.
This presentation explores trends including:
– The increased focus on ‘hair care routines’ to rival skincare
– The move from bath to shower for luxury experiences
– The continued rise of ‘clean beauty’
It also examines the changing purchase research and behaviour journeys, including:
– What is driving sales via DTC versus marketplaces
– How brands are successfully using video formats to engage
You can view the presentation video below.