Beauty sector insights and trends 2023.

We are pleased to share our 2023 insights deck, which has been created specifically for the beauty and personal care market.

This presentation explores trends including:
– The increased focus on ‘hair care routines’ to rival skincare
– The move from bath to shower for luxury experiences
– The continued rise of ‘clean beauty’

It also examines the changing purchase research and behaviour journeys, including:
– What is driving sales via DTC versus marketplaces
– How brands are successfully using video formats to engage

You can view the presentation video below.