Following a competitive tender process, BEAUTY PIE, the first luxury beauty buyers’ club, has appointed Threepipe Reply as its UK performance marketing agency partner. Threepipe will work closely with the BEAUTY PIE team to drive further membership growth through paid media acquisition strategies. Threepipe will run paid search and paid social programmes across platforms including Google, Meta and TikTok.
Emma Stewart, Growth Marketing Director, BEAUTY PIE: “We were very impressed by Threepipe’s expertise in the beauty and personal care sector as well as their understanding of our business focus: driving membership growth. We are excited to get started and to continue to spread the word about BEAUTY PIE.”
Farhad Koodoruth, Co-Founder, Threepipe: “BEAUTY PIE has fast become an iconic brand and our mission is to continue to drive membership growth by demonstrating the extraordinary value and access to high quality products that comes with being a member.”
Founded in 2016 by serial entrepreneur and beauty-industry expert Marcia Kilgore, BEAUTY PIE gives customers access to world-class quality health and beauty products manufactured at the industry’s leading third-party labs (including products from exclusive suppliers in Switzerland, France, Germany, Japan, Italy, the UK, and the USA), at unbeatable direct-from-the-warehouse prices. It’s like Netflix, but for super-high-quality beauty and wellness products.