Premium reusables brand, Chilly’s, has turned to brand performance agency, Threepipe, to help support its Amazon sales strategy across Europe. Threepipe is running a full funnel Amazon Advertising programme including strategy, creation and optimisation of Paid Search and DSP activity. The activity is being run across UK, France, Germany, Spain and Italy to support the full product portfolio, from the original Chilly’s stainless steel water bottle to wider reusable coffee cups, sports bottles and food pots.
Threepipe is also providing data and insights consultancy to provide market and competitor intelligence to deliver guidance for content, advertising and new product launch strategies.
Nick Christensen, Head of Marketplaces, Threepipe: “It’s a real pleasure to work with such an iconic brand that doesn’t rest on its laurels and continues to innovate across wider product categories. Our role is to ensure that we maintain the brand’s premium status, defend it from copycats and continue to grow marketshare.”
Ciara Hinton, Growth Lead, Chilly’s: “We were impressed by Threepipe’s experience but also their access to unique tools and technology will help deliver an advantage in a highly competitive market. We continue to be a highly ambitious brand and Threepipe is helping us to grow in a profitable way.”