Google’s latest core algorithm update in March has seemingly caught several high-profile brands off guard and led to a dramatic drop off in organic search results.
Google makes several algorithm updates every year, ranging from minor tweaks to significant updates that can have a major impact on website performance. While the exact number of updates can vary, Google makes thousands of updates to its search algorithms each year. However, not all these updates are significant or even noticeable, and some updates are focused on improving specific aspects of the search experience, such as improving the accuracy of local search results or reducing spam in search results.
Major updates, such as the core algorithm update last month, tend to occur several times a year and can have a significant impact.
Having a strong organic search strategy is crucial at a time when paid media costs have risen so quickly over the last year.
We have created a short presentation that highlights how premium brands can develop a winning search strategy this year. You can access this HERE.
Our SEO team is working with beauty brands including L’Occitane and ELEMIS as well as wider premium brands in other categories, such as Joseph Joseph, Hawksmoor and Anya Hindmarch.
The team is helping both with technical on-site SEO as well as content development, UX and CRO testing.
Drop us a line if you would like us to review how your site is currently performing and we can develop a plan before going into peak season 2023/4.