How FMCG brands can better handle data and insights from online grocers.

Accessing and responding to data insights has never been more crucial for food and drinks brands. The ability to track sales and marketing programmes in real time is now within grasp.

Online grocers have traditionally made access to this data very difficult, from both a cost as well as ‘ease of use’ perspective.

Threepipe and Elm have created a short webinar, together with the fast-growing low alcohol brand, Shandy Shack, about how sales and marketing teams can empower themselves to make the right decisions.

The webinar covers:

• How brands can run advertising across the key online grocers with ‘pay as you go’ models
• How brands can better track offline and online sales across retailer locations with easy-to-use dashboards
• How Shandy Shack is accessing data and using these insights to pivot their sales and marketing programmes
• How brands can counteract the growing threat of own brand

Threepipe is a performance marketing agency, working with the likes of Hovis, Colgate, Rude Health and Greencore to boost online grocery sites via organic and paid media strategies. Elm unlocks data to superpower FMCG brands such as Huel, KIND and Minor Figures by providing sector specific insights and recommended actions.