Iconic Homeware Brand Joseph Joseph Appoints Threepipe as Global Performance Marketing Partner

Iconic Homeware Brand Joseph Joseph Appoints Threepipe as Global Performance Marketing Partner

Following a competitive tender process, Joseph Joseph has appointed Threepipe as its performance marketing partner, to drive customer acquisition strategies in the UK and fast emerging markets. Threepipe will initially be responsible for managing the homeware and kitchenware brand’s paid search and social channels, which will include Meta, Pinterest and YouTube.

Threepipe will also provide SEO support from January 2023.

Farhad Koodoruth, Founder, Threepipe: “We are delighted to be working with such an ambitious and iconic brand. There are lots of commercial opportunities at both a product and category level for Joseph Joseph and we are confident that we can hit the ground running with a mix of short term and medium-term approaches.”

Mark Dugdale, Director eCommerce, Joseph Joseph: “We were impressed by Threepipe’s experience in our key categories and their strategic approach to meet our growth ambitions both in the UK and internationally. We can’t wait to get started working with them throughout the immediate peak season period and beyond into 2023.”