We hosted a webinar with WiT about gender stereotypes with the toy industry, led by Sophie Lennon, Head of PR & Social at Threepipe Reply. We covered:
– Gendered and gender-neutral search trends
– The watch out list for brands and retailers
– Best practice and best in class for brands and retailers
– How to bake this into your ideas, comms, who you work with and how you launch products
The panel included:
Clare Willetts, CEO and Founder of ‘Not Only Pink and Blue
Charly Young MBE, CEO and Co-Founder of The Girls’ Network
Dr, Amanda Gummer, UK Chapter Chair for Women in Toys and Founder & CEO of FUNdamentally Children & Dr Gummers Good Pay Guide.
If you want to catch up, take a peek at the deck here.