Merry Christmas from Threepipe.

A quick note to wish you a Merry Christmas and Happy New Year.

For those that follow our content closely, you will hopefully have been left with the impression that we are a busy agency, doing great work. Even if we don’t work together, (we still have time to fix that with a few working days before the holiday break) then hopefully you have found the content we have  shared across our channels useful for your own planning purposes!

2022 has been a satisfying year for Threepipe and has included some real highlights.

These include:

Leading the performance marketing for the UEFA’s Women’s Euros 2022; The ECB’s Hundred competition and also for the FA Cup and the Women’s Super League. We have been driving ticket sales for all these competitions and smashing attendance records throughout the year.

We organised and hosted 12 events this year, focused on learning, as well as networking opportunities, covering topics including: data privacy; TikTok, Online customer experience; technical SEO; marketplaces and retail media. These have been attended by over 200 people. We also have some smashing events scheduled for 2023 – so watch this space!

We onboarded some lovely new clients, including: Joseph Joseph, Ocado, French Connection, VodafoneMonsoon and Hawksmoor, helping all of these brands across their brand and performance channels.

As we look towards 2023, it is clearly going to be a challenging year. The one word we mention time and time again is ‘Agility’. Brands will need to be more agile than ever before. Whether that’s in the use of media strategy planning, development of creative or promotional planning. The macro environment is constantly changing and we need to remain one step ahead – as best we can!

2023 will also be a year of testing. Media plans will continue to become less rigid and brands need to become more open to dedicating part of the budget to testing new ways of working. Media plans will continue to fragment and become more integrated.

We are also anticipating increased investment in creative content. Having great creative across the channels will improve paid media efficiency at a time of rising media prices.

Our marketplace teams have grown strongly this year and we’d expect that trend to continue. Retailers themselves are becoming more like media networks and offering brands the opportunity to influence sales at the point of purchase. Boots, Tesco, Asda, Ocado, Deliveroo are just a few of the retailers (including of course Amazon) which will continue to court brand investment.

We would also expect to see greater investment in SEO and CRO. Google demands a great user experience as a search engine ranking factor and this, coupled with investing in a great user journeys via CRO will ensure not only efficiency in driving search visibility but also successful engagement with customers.

Before all of that though, we hope that you have a restful and enjoyable Christmas break…