Our Black Friday guide to Amazon

With Black Friday sales starting even earlier this year and supply chain issues ever present our Amazon Marketplace team has created this guide to ensure brands stand out on Amazon.

Black Friday in 2020 was one of the biggest days ever for Amazon sellers, with a 22% increase on 2019. With more consumers accustomed to online shopping, accelerated by the pandemic, we expect that the event will be even larger this year. Winning on Black Friday and Cyber Monday requires diligence and clear planning.

We have also sat down with Nick Christensen, our Head of Marketplaces, to discuss the key steps to take to give brands the best chance of success on Black Friday 2021 and Christmas.