We seem to say this every year, but this peak season will be unlike any other! Heads of Ecommerce have a lot to contend with. A World Cup, cost of living crisis and privacy changes mean a cocktail of challenges over the next two months.
One thing is clear though and that is the need to develop agile strategies and to understand what the data is saying and respond appropriately and quickly.
As a brand performance agency that works across multiple channels, we have collated our insights and provided a range of top tips, direct from the teams that are working at the coal face of our Ecommerce clients. Watch our short chat with Farhad Koodoruth share his insights to help maximise performance at the business end of the year.