Premiership Ruby, the organising body of the Gallagher Premiership Rugby competition, has added brand performance agency Threepipe Reply to its agency roster to help evolve its marketing strategy.
Threepipe’s initial focus will be to drive targeted awareness and ticket sales for the Gallagher Premiership Rugby Final on May 27 and to boost viewing of this season’s games and highlights at Premiership Rugby’s dedicated streaming platform, PRTV.
Threepipe will construct a performance marketing plan that will run across paid search, paid social, YouTube and DOOH. In tandem, Threepipe is preparing to support the 2023/24 season.
Rob Calder, Chief Growth Officer, Premiership Rugby: “Threepipe has great experience working with other sports and has a laser focus on delivering profitable campaigns as well as bringing in new audiences into the game. We are excited about seeing the strategy come to life.”
Jack Ellis, Business Director, Threepipe: “The team are super excited to be working with Rob and his team at Premiership Rugby to support such a prestigious league.”
Premiership Rugby joins Threepipe’s roster of sports governing body clients including: The England & Wales Cricket Board, The FA, UEFA and The NFL.