Presentation: How to maximise Online Grocery Retail Media Opportunities in 2023.
We had to unfortunately cancel our in-person event because of last week’s train strikes. Instead, we filmed the presentations and a Q&A, with our client, Rameen Aini, Head of Ecommerce, McCormick.
Rameen is responsible for the European promotion of McCormick brands across the online grocer sites.
In the Q&A here, we cover:
- How agile McCormick is with its budgets across the online grocers
- What KPIs are important to the business
- What Rameen thinks brands need to prioritise in 2023
The presentations from performance marketing agency Threepipe and adtech company Criteo here, we cover:
- A market summary of the current retail media landscape
- What brands must do from an organic and paid media perspective to win the digital shelf
- The latest products available to brands
As well as working with McCormick, we work with the likes of Greencore, Colgate and Hovis across UK and International markets.