Presentation: How to maximise Online Grocery Retail Media Opportunities in 2023.

We had to unfortunately cancel our in-person event because of last week’s train strikes. Instead, we filmed the presentations and a Q&A, with our client, Rameen Aini, Head of Ecommerce, McCormick.

Rameen is responsible for the European promotion of McCormick brands across the online grocer sites.

In the Q&A here, we cover:

  • How agile McCormick is with its budgets across the online grocers
  • What KPIs are important to the business
  • What Rameen thinks brands need to prioritise in 2023

The presentations from performance marketing agency Threepipe and adtech company Criteo here, we cover:

  • A market summary of the current retail media landscape
  • What brands must do from an organic and paid media perspective to win the digital shelf
  • The latest products available to brands

As well as working with McCormick, we work with the likes of Greencore, Colgate and Hovis across UK and International markets.