Brand Performance Agency, Threepipe, is delighted to announce its appointment by the Stoli Group to help drive Amazon UK sales across its portfolio of premium spirit brands. The Stoli Group portfolio includes Stoli Vodka (plain and flavoured), Bayou Rum, Elit Vodka, Tulchan Gin, Se Busca Mezcal, Cenote Tequila and Wiseman Bourbon.
Threepipe is providing paid media and organic optimisation support across Amazon UK.
Since being appointed in Q3 2022, Threepipe has had a positive commercial impact on both visibility and sales, by:
– Increasing awareness of Stoli by 43% in the vodka category in Q4
– Increasing brand searches and pageviews by 58%, 3x the category average
– Increasing Subscribe & Save customers by 47%, 5x the category average
– Doubling the amount of engagement from shoppers browsing the Vodka category on Amazon UK
Nick Christensen, Head of Innovation at Threepipe: “We are thrilled to have made a sales impact so quickly for these iconic brands. We knew there was great potential to improve Stoli Group’s performance and its great to see that come to fruition.”
Kayode Josiah, Ecommerce Leader, Stoli Group: “It’s been fantastic working with the Threepipe team and to see the impact of their work hitting our bottom line. We are now taking a much more proactive approach to sales opportunities across the year, as well as peak sales periods.”