Head of Data at Threepipe, Vic Smith, shares her thoughts about why dashboards are so instrumental to success.
Dashboards are extremely useful because they provide a quick and easy way to visualise key performance metrics, track progress towards goals, and identify areas where improvements can be made. We have been building bespoke dashboards for our clients for some time now.
Here are some key reasons, we suggest clients invest consider using dashboards on a daily basis:
- Real-time data: Dashboards allow you to see your digital marketing performance in real-time, which is critical for making quick decisions and adjustments. You can monitor metrics such as website traffic, conversion rates, and social media engagement in real-time, and use this data to optimise your campaigns on the fly.
- Data visualisation: Dashboards provide a visual representation of your digital marketing data, which makes it easier to spot trends, patterns, and anomalies. Instead of sifting through spreadsheets or reports, you can quickly glance at a dashboard to see how your campaigns are performing and identify areas that need attention.
- Customisable: Dashboards can be customised to show the specific metrics that matter most to your business. You can choose which data sources to include, which metrics to track, and how the data is displayed. This flexibility allows you to create a dashboard that is tailored to your unique needs and goals.
- Communication: Dashboards can be shared with stakeholders across your organisation, which facilitates communication and collaboration. By sharing a dashboard with your team, you can ensure everyone is on the same page and working towards the same objectives.
Drop us a line if you would like to know more about our dashboarding solutions…Performance_Max_Template - multiple markets or PMAX campaigns