In this breakfast we will discuss the rapid adoption of AEO, how it differs from traditional SEO and how this will impact how customers find you. We will be joined by a panel of leading brands who will share how the evolving landscape is influencing their marketing strategies today and business planning tomorrow.

The session will explore how Answer Engine Optimisation (AEO) is shaping the future of search. With AI adoption accelerating, the landscape is shifting rapidly:

• Over 60% of consumers now use AI tools as part of their online searches
• By 2028, more than 50% of searches are expected to bypass traditional search engines
• 70% of marketers believe AI will significantly reshape SEO strategies within three years

We will also give an overview of how traditional search engine traffic will reduce and how personalised and contextual LLM search tools – such as ChatGPT, Perplexity, Gemini – are already re-shaping the way your customers search. This session will give you insights on how to reach new audiences whilst understanding the important contribution of aligning creative, paid media and data strategies.

Our expert panel, alongside leading brands, will share practical guidance on adapting both organic and paid search planning for your brand as we move into Q4 and 2026.

Don’t be left behind – join us and discover the impact AEO will have on your business and how to future-proof your marketing mix.