On Tuesday we hosted a webinar with insights and data partner, GlobalWebIndex (GWI), looking at ‘Consumer Trends moving into 2021‘.
GWI’s Trends Manager, Chase Buckle, presented on the rise of Boomers and the increasing market power of Generation X, and on how data-driven creative can help us to represent wider market segments. Also on the webinar, our Head of Strategy & Planning, Marco Felicio shared his recommendations for marketers going into next year – highlighting the importance of budget and planning agility to help respond to the rapidly changing market conditions.
Here you can watch the session and view the presentation:
Threepipe GWI Webinar_DEC20