Podcast: Digital Download with Paul Sutton.
Facebook ads used to be brilliant for reaching highly segmented niche audiences and for creating a positive ROI. But not anymore. Interest targeting doesn’t work like it used to and conversion costs have escalated. This week Paul is joined by CEO of Threepipe Reply Farhad Koodoruth to discuss just how broken Facebook ads are and whether this is the beginning of the end for social media advertising (spoiler alert: it is).