Following a competitive pitch, ghd, the luxury hair styling brand, has appointed Threepipe Reply as its chosen UK brand performance agency.
The appointment follows a successful working relationship when Threepipe was appointed to support the brand over the crucial Christmas gifting period. Threepipe will now support ghd across all performance and branding channels including social, search and display media. Threepipe’s creative team will also be supporting the team to deliver stand out creative assets across the channels.
Jodie Hopkins, head of marketing, ghd said: “We enjoyed working with the Threepipe team during our successful Christmas campaign and were excited to see what they could deliver for us on a day to day basis. They have a great approach which combines creative flair and data led thinking which is just what we were looking for.”
Hannah Langley, Head of Client Services, Threepipe: “What an exciting client to be working with. Fantastic products and a brand that is keen to keep innovating. We have some great plans in place and can’t wait to get started.”
ghd joins Threepipe’s growing family of beauty, skincare and haircare brands, which include L’Occitane, Elemis, Aromatherapy Associates, PZ Cussons and Nails Inc.