HALO® has appointed Threepipe Reply to help drive UK brand awareness and sales for its award-winning range of products

HALO®, a pioneer in making safe sleep easier and more comfortable for infants and parents, has appointed Threepipe Reply to help drive both UK brand awareness and sales for its award-winning range of products.

HALO® founder, Bill Schmid, lost his firstborn to SIDS in 1991 and the mission-driven company continues to focus on putting the health, safety, and well-being of babies first, which has resulted in its recognition as a leader in infant health and safety by national and international infant safety organisations. Highlights of the HALO® product line include its best-selling SleepSack™ wearable blankets, which are rated the Number 1 choice of US hospitals, and its award-winning and revolutionary BassiNest® Swivel Sleeper.

Threepipe will be setting up and managing UK social channels and developing creative assets for both awareness and lead generation campaigns. This will be supported by a paid social programme to drive direct and partner retail sales efforts.

Melissa Cross, EU General Manager, HALO®: “It’s an exciting time as we bring the HALO® sleep brand to the UK market for the first time. We are excited to be working with Threepipe as they have a great portfolio of family and parenting brand experience combined with their performance marketing expertise.”