Following a competitive pitch, Rated People, the UK’s leading online marketplace connecting homeowners with skilled, local tradespeople, has appointed Threepipe as its retained PR Agency.
Threepipe will provide reactive and proactive press office support, principally speaking to homeowners but also supporting outreach to tradespeople.
1,000,000 jobs are posted through Rated People’s website and homeowner app each year by homeowners wanting to improve, fix or maintain their spaces to really make the most of where they live. These requests are picked up by over 50,000 tradespeople specialising in over 200 skills, who use the site to fill gaps in their diaries, build their reputations and grow their businesses. Once work is complete, homeowners leave a rating and review for their tradesperson and this feedback gives other homeowners peace of mind that they’ve found someone reliable.
The PR programme will be designed to drive homeowners to the Rated People website and app and Threepipe will work closely with Rated People’s other agencies to build out integrated campaigns throughout the year.
Abi Walmsley, Head of Marketing, Rated People: “We were impressed by Threepipe’s experience and their creativity throughout the pitch. We were looking to bring on board an agency that would be very hands-on and feel like an extension of our own internal teams and Threepipe ticked that box and more. It’s been a busy year thanks to our homes and gardens becoming more important than ever, and we’re keen to support homeowners as much as possible as they look to turn their plans into reality and get more enjoyment from their spaces.”