Small World Financial Services turns to Threepipe Reply to support growth across international markets

Payment services provider Small World Financial Services (SWFS) has turned to Threepipe for performance marketing support as it looks to accelerate growth across key international markets.

SWFS is one of Europe’s fastest growing money transfer companies operating across Europe, North and South America and Africa. Over 15 million customers have made more than 100m transactions with Small World to more than 90 different countries via its network of 250,000 pick-up locations. Small World offers money transfer services through a global payer network for cash pick-up, direct to bank account and mobile wallets.

Threepipe will support Small World with a growth programme that is focused on improving paid search performance and prospecting strategies across social channels. Threepipe will also develop creative assets for the brand performance campaigns that will engage with targeted international audiences that regularly send money, with specific offers around key moments and promotions throughout the year.

Andrew Webb, Chief Digital Officer, Small World Financial Services: “We are impressed by Threepipe’s data and insight led approach. They have demonstrated a real understanding of the global opportunities available to drive growth across our key international markets.”