Swisse Me appoints Threepipe Reply’s Emergent Retail division for Amazon success

Swisse Me (H&H Group), a fun new UK lifestyle nutrition brand, has turned to Threepipe’s dedicated Amazon team, Emergent, to help launch its new range of wellness products on the Amazon platform. Emergent will be building an Amazon brand store and organically optimising Swisse Me’s range of collagen smoothies, jelly sticks and daily shots. This will be supported by Amazon Advertising (AMS) and DSP campaigns to drive purchase on Amazon UK.

Swisse Me is a new nutrition brand; sister brand to Swisse, Australia’s biggest vitamin, supplement and personal care company.

Joanna Lambadjieva, Managing Partner at Emergent Retail: “It’s great to be at the start of the UK journey with the Swisse Me team and to be able to set up the business for success on Amazon.”

Olly Johnson, Ecommerce Lead at Swisse Me: “We’re excited to bring on board Emergent as an extension to the fast-paced Swisse Me team. They demonstrated a great understanding of the opportunity for Swisse Me’s innovative products on Amazon. We can’t wait to get started and accelerate the growth of the business via a new sales channel.”