Brand performance agency, Threepipe Reply, has expanded its scope of work with Tough Mudder to include the Spartan Race brand in the UK. This follows the acquisition of Tough Mudder’s UK, US and Canadian events by Spartan Race earlier this year which brought together the two international leaders in mass participation sporting and obstacle course events.
The Tough Mudder and Spartan Race brands continue alongside each other, with Tough Mudder events focusing on teamwork-based challenges and events and Spartan Race on more competitive events.
Threepipe will be taking on the Spartan Race paid search and paid social channels in the UK and leading performance marketing campaigns to drive registrations to the events.
Brittany Bird, Marketing Director, International at Tough Mudder and Spartan Race: “We brought ThreePipe on in early 2019 to lead our paid media strategy and buying for Tough Mudder. We’re delighted to be now expanding our relationship with the team to include Spartan as we set our sights firmly on a successful, muddy 2021”.