Threepipe Reply Shortlisted for Digital Agency of the Year 2020

Following last year’s win, we’re thrilled to be shortlisted by PRovoke (formerly The Holmes Report) in the 2020 EMEA PR Consultancies of the Year Awards.

Read what the kind judges had to say about us below.

Award category: 2020 Digital PR Consultancy of the Year

In what turned out to be its last as an independent agency, Threepipe had another strong year in 2019, achieving growth just short of 20%. The digital agency – the result of a merger between a consumer PR agency and a performance marketing agency, before acquiring a SEO agency and then creative agency Earnie – was bought by Italian technology group Reply in November last year. CEO Farhad Koodoruth and sales and marketing director Jim Hawker’s 80-strong-team (up from 70 last year) is comprised of PR, social, SEO, outreach, creative and analytics experts.

More and more of Threepipe’s work is now integrated: on average, clients work with the agency across three different channels. New client wins in 2019 included Nike (SEO) across eight European countries managed from London; Sweaty Betty (SEO, paid media); Panasonic (SEO, social, creative) across seven European countries managed from London; VTech (PR, social); Hotels.com (content); Oracle (social) and Tough Mudder (search, social, SEO).

The agency introduced two new offers in 2019 that go well beyond PR, to help clients see a direct link between its work and the bottom line: Emergent focuses on helping brands succeed within Amazon by optimising products for organic search and delivering supporting media strategies. It has also developed a Digital Shelf Optimisation offer to help clients maximise sales on third party retail sites, siuch as Tesco and Ocado. Both have involved Threepipe building its own technology stacks, plus the addition of three developers to the team.

Thought leadership included running retail summits with Facebook and Google to explore best practice in social creative to drive sales and how to use social to drive in-store retail visits. The agency continued to grow its expertise in the sports sector, including becoming the lead agency for the England and Wales Cricket Board, as well as a brand positioning review for British Gymnastics and other clients in the sector including NFL. — MPS