Tomy Extends Threepipe Reply’s Amazon Remit to Include Germany

Following a successful 2019 of supporting the Tomy business on Amazon in the UK and France, Threepipe’s Amazon specialist division, Emergent Retail, is now supporting the toy company in Germany.

The Emergent Retail team will support Tomy’s entire product portfolio to improve organic visibility while at the same time restructuring the AMS activity to increase campaign granularity and improve budget efficiency to drive incremental sales from new audiences.

Emilia Hogan, TOMY EU Amazon Lead: “We have been hugely impressed by the Emergent team’s impact on our Amazon business last year and we are excited to bring that expertise into our German business too.”

Joanna Lambadjieva, Managing Partner, Emergent Retail: “We are delighted to increase our scope of work with one of the world’s most iconic toy companies. Our focus is very much on driving new customer acquisition for the Tomy brands as well as ensuring that those people searching for Tomy products can find them quickly.”