Our MarTech

Like every other agency, we work with best in class and ‘off the shelf’ technology solutions.

But unlike every other agency, we also build our own tech stack. Our dedicated MarTech team builds solutions that ‘fill the gaps’ in what we and our clients need.

By working closely with our planning and operations teams, the team is constantly innovating and refining our offer.

We focus on five key ‘pillars’ which are designed to improve decision making, reduce digital waste and squeeze more from budgets:

INSIGHT

We believe that insight can’t be standardised and instead offer bespoke frameworks. Our “Any Data” reporting suite, multi-touch analysis and custom data visualisations deliver daily reporting metrics that can be accessed and understood quickly and simply.

Leveraging Proprietary Data

We work with 1st party data to maximise its collection and its potential to better inform decision making. We also monitor over 2 million webpages per month and turn this into actionable insight to create value.

Human x Machine Process

We maximise the use of computers and automation for processes that can be done at scale to deliver insight to our experts to create informed insights.

Data Analysis

We condense large amounts of data with customised analysis so that brands can gain a competitive advantage.

Impact

We build our own tech to analyse the direct and wider market impact of media advertising for a brand.