Mother's Day Campaign 2022 - Digital Assets | Creative Development
Aromatherapy Associates approached Threepipe Reply to help them with their first-ever 360 campaign for Mother’s Day; a key moment in the year for them to bring their ‘Moments of Reset’ platform to life.
The project included developing a campaign creative concept. This concept considered: campaign use through touchpoints and visual codes, a lifestyle studio shoot that captured the hero products and ensured shots worked for all uses – prioritising the visibility of branding, design, and output of video, and finally, static assets for use across Aroma’s social channels, website, and in-store. The campaign needed to focus on celebrating the women in our lives and on giving the gift of well-being to them, through Aromatherapy Associate’s high-end products.