Club Wembley needed to raise awareness and drive leads for their hospitality memberships. The packages are premium, so finding and reaching sport fans with disposable income was crucial. Campaign performance was measured against a low cost per lead (CPL) target.
Analysis of existing customers on the client’s site found brand new high net-worth and luxury travel audiences for the club, which we built top-performing custom audiences on. Our real-time data refresh enabled refining of these audience close to match days with keywords and data points to enlarge our reach to relevant users. A dual-prolonged creative approach reached us to users at different phases of their purchase journey – with high impact video to drive upper funnel awareness and standard display ads to drive consideration and conversions.
Beat CPL target by 74%.